Alan Berg - Keynote

Alan Berg CSP, Global Speaking Fellow – Sales Trainer, Speaker, Author (and Bourbon Nerd)

Alan Berg (yes, that Alan Berg) helps you stop sounding like everyone else and start closing sales.

He’s the former VP of Sales at The Knot, author of 15 books, and has spoken in 14 countries, sharing practical sales strategies that actually work in the real world. He’s also one of only 46 Global Speaking Fellows in the world, and holds both the CSP and FPSA designations.

If you’ve ever wondered why people ghost you, why cheaper competitors win, or why your inquiries aren’t turning into bookings, that’s exactly what Alan helps you fix.

He’s the host of the “Wedding Business Solutions” podcast, with over 400 episodes and more than 300,000 downloads, where he shares real-world advice, you can use right away. And when he’s not helping businesses sell more effectively, you might find him at a piano or using his Executive Bourbon Steward credentials in ways that may or may not improve the conversation.

If you want better conversations, more replies, and more booked business, you’re in the right place.

Alan Berg, CSP, FPSA is one of only 46 Global Speaking Fellows in the world.

We're excited to welcome internationally recognized wedding industry speaker, consultant, and author Alan Berg to the Midwest Wedding & Event Pro Summit.

Speaking Topics

• AI Won't Replace You, But Someone Using AI Might

Artificial Intelligence is rapidly changing the way couples search, communicate, and make purchasing decisions. In this eye-opening session, Alan will show wedding and event professionals how AI can be used to save time, improve client experiences, create better marketing, and stay competitive in an evolving marketplace.

You'll Learn:
• How AI is changing the wedding industry
• Practical AI tools you can start using immediately
• Ways to save hours each week through automation
• How to use AI without losing your personal touch

• You Don't Need More Leads, You Need Better Follow-Up

Many wedding professionals think their biggest challenge is generating more inquiries. The reality? Most businesses are leaving bookings on the table because of inconsistent or ineffective follow-up.

In this powerful sales session, Alan will share proven strategies to increase conversions, improve response rates, and turn more inquiries into paying clients.

You'll Learn:
• Why leads aren't your biggest problem
• Common follow-up mistakes that cost bookings
• How to create a lead nurturing process that converts
• Simple changes that can dramatically increase sales

Special Post-Summit Masterclass

Wednesday, March 3, 2027

AI for Wedding & Event Pros

Bring Your Laptop and Put AI to Work in Your Business

Want to go beyond the keynote and actually implement AI in your business?

Join Alan Berg the day after the Summit for an intensive 2.5-hour hands-on masterclass designed specifically for wedding and event professionals. This interactive workshop will help you put AI to work immediately in your marketing, sales, client communication, and business operations.

Masterclass Topics Include:
• Creating content and marketing materials faster
• Using AI to improve client communication
• Automating repetitive business tasks
• Building prompts that actually produce results
• Practical tools you can begin using immediately

Masterclass Registration

Early Bird: $399
Regular Registration: $475

This masterclass is a separate event from the Midwest Wedding & Event Pro Summit and requires its own registration. Seating is limited to ensure a hands-on learning experience.